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ORIGINS OF C.GREEN
Being a practising nutritionist, during the consults for
various health issues, I observed that food I suggested
to the clients was not available on the shelves. So I took
it as a responsibility to bring back the real food - food
which is grown in its natural environment, processed
using traditional methods and combined with few
ingredients to create a perfectly balanced convenient
food. Consume green is the outcome of this thought
and was conceptualised in 2011
OUR MISSION
Is to preserve revive and innovate the traditional wisdom of food, being in sync with nature.
OUR VISION
Creating food by maintaining the harmony between convenience and health. With a focus to improve the health of the people and
the soil.
JOURNEY OF C.GREEN
2011 →
Started c-green at home from my kitchen, enjoyed the process of learning and understanding various aspects of grains, methods and recipes. Interacting with grandmas and women of different geographical locals.
2012 to 2016 →
Formed a group with wives of army havildars who were posted on field area. Skilled them to create c.green products. Worked with lot of love and happiness, which infused good energy in the food.
Added more products gradually. Started retailing and participating in farmers markets to interact with people to understand and bring awareness about good food.
2016 →
Our first corporate client
Ananda in the Himalayas
came on board followed by
Marriott Kolkata
2017 →
With a need to scale up we moved to Paonta
sahib, foothills of Himachal, with a focus to create
food in clean air. To reduce the carbon footprint
moved closer to the area where ingredients are
grown.
Formed a group of women of farming community
and started working in clean environment. Bringing
in the practice of traditional storing methods of
storing grains. Reviving the water mills (graths) to
mill the nutritionally rich flour. ( thanda atta). For
sustainable practices brought in solar cookers for
all the roasting purposes.
2018 →
Travelled the hill region of Uttarakhand and
Himachal to identify the smallholding farmers to
set up a smooth supply chain.with the support of
Goat village reached the high altitude farmers to
procure the pure amaranth finger millet and oil
seeds.
Till 2023 →
Onboarded Andaz hotel( Hyatt),
Postcard hotels Airbnb corporate office,
Blackrock Gurgaon branch.
Our star product ‘Muesli Munch’ rocked
every where, true to its name it is
munched by everyone. Flax peanut
ladoo “an instant pick me up” is
portioned as a single serve and packed
just for a week. Our addictive Amaranth
namkeen is everyone’s favourite.
We just started supplying to Bookmark
wellness resort. We are also working
with Rare India, responsible tourism.
We have a fssai number and we work with PGS certified farmers body to ensure the quality of ingredients. Some of our
ingredients are from certified organic farmers.
VALUES
Simplicity
C.green is about simple and uncomplicated recipes, to create clean and
healthy food.
We put together only few ingredients to create a recipe. To individually
taste and enjoy the specific ingredients.
We create ready to eat convenient food with a perfect blend of nutrition
and flavour. So it’s health anytime anywhere.
It’s about experiencing the pleasure that comes from eating ancient and
local ingredients without any preservatives and chemicals.
Honesty
We practice CLEAN LABEL, what we claim is what you get in the food. The ingredients used are pure and natural with no trace of artificial additives. Our ingredients are sourced directly from the farms where the food is grown in its natural environment with no intervention. There are no preservatives and chemicals used in making of c.green products. We make small batches periodically to offer freshly created foods.
Sustainable and Eco Friendly
c.green aims to create food to preserve the health of the people and
the soil.
We create sustainable value chain with a low carbon footprint. Our
products are created with Fair trade principles offering clear traceability
of trust.
We work with smallholding farmers to encourage traditional farming
practices. c. green strives to provide support to the farming community
in the hills of Uttarakhand to ensure reverse migration.
OUR APPROACH
Use ancient grains
Our journey of research in 2008, for the traditional ingredients, led us
to various forgotten grains and oilseeds.In that Millets caught our
attention as it being a nutritionally well rounded grain, and the perfect
answer to all the today’s health issues. So we decided to work with
millets.
Understanding the value of humble millet, c. green is always
innovating and unearthing the forgotten recipes, to make it available for
today’s aware millennials.
Leverage traditional farming and smallholding farmers for sourcing
c.green works with smallholding farmers engaged in traditional farming.
The idea is to support and encourage the traditional farming
practices.During our travels we identified the high altitude areas where
we met these smallholding farmers growing and storing amaranth in
traditional methods. Their gratification encouraged us to work with
them.
OUR APPROACH
Future foods - Customised innovative recipes
Innovation:
Our food is rooted in traditional and historical practices that enhance health BUT our recipes are created for
the modern world and lifestyle.
- For the ever busy lifestyles today, we bring millets in ready to eat form.
- For on the go consumption our flax peanut ladoos are a bite size.
- For portion control our ladoos are in seven day pack.
- The ghee content is tweaked to adjust to today’s less manual lifestyles.
- Traditional practices and not traditional tastes.
- At c.green the traditional recipes are tweaked to suit the global palate.. The world is increasingly a global
village and the palates are widely travelled, so we tweak our recipes to satisfy these discerning consumers.
We take pleasure in innovating and customising for specific requirements as we have done for Ananda in
the Himalayas.
Taste AND health
Good food satiates, when it is enjoyed by all the senses and for us it’s important to
create food which is preventive in nature too.
We are proud to bring this artisanal food to you which both satisfies your nutritional
needs and satiates your taste buds.
Our joy is in assembling the ingredients to create comfort food that takes you down
the memory lane. Food that you can savour that remind you of grandma’s cooking.
Food experience that is clean healthy and comforting.
Philosophy
“We believe that beyond the nutritional count and profile of a food, it is the
ingredients the process and their origins that all work to support and
enhance our health and add to our well-being. For food that is in harmony
with nature and therefore with our bodies. c.green uses traditional foods
and techniques from the past created in sustainable environment.
Reinvented and re-imagined our recipes provide foods that step-in with
today’s lifestyle and needs. “
OUR TEAM
Founder
Himanshu Kapoor
Compliance
Nitin Birla
Operations
Gajender Yadav
Marketing and strategy
Hermina Grumman
Product Range
